At 6 pm on Monday 23rd, March 2020 Prime Minister Boris Johnson had instructed that everybody who could work from home, should work from home. All of a sudden, there’s a complete seismic shift in how people operate. We have had to adapt to the whole working environment with up to 100% of people actually working from home at any one time. That change within a business is huge and unparalleled!
Where are you going to find new clients from? How are you going to do it? Well, there is only one channel at the moment and that’s digital. So there’s a whole digital skill set requirement coming from people who can actually put the technology into place. Some people could actually manage it for you, or work with you to actually develop new streams, new funding, new clients, new abilities.
It hit small & large companies. I’m sitting here as a business owner myself and so are you, and it’s how we have to shift and adapt to home working and access to technology. Have you got the skill sets and abilities? I can set up meetings with the flick of a hat and involve people, but it’s something we’ve had to learn. Now, we all get that stage, but going forward, how do we use technology in a way that is far more effective?
So you’ve got this huge question, but survival is a priority. For those who’ve got some level of stability, it’s “what are you going to do when you come out of this?” If you haven’t got a robust digital platform or technology that’s all integrated and you can use to your advantage you’re going to be left behind. And as we go forward into next year, you’re going to have to be able to use technology to promote your business.
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