Skills for Life
Overview
The Skills for Life initiative will put an emphasis on providing adults with opportunities to acquire new skills. The goal of the campaign is to raise awareness and understanding of skill opportunities among adults, whether they are seeking to pursue a different career, wish to discover a more satisfying employment, or are just getting started.
Motivate and inspire: Highlight why individuals may want to advance or change jobs and explain how learning as an adult benefits them in obtaining a better employment.
Reframe and educate: Explain how important it is to enhance skills and show that anybody, at any age, can retrain or go into a new career or sector by studying courses that will immediately impact job prospects, productivity, and ability to progress in the workplace. Raise awareness of opportunities and services by describing a clear route to action for information about offers and the advantages of each.
Support and reassure: Reassure people that assistance and coaching are available, and that learning as an adult can fit into their lives. Highlight the adaptability and achievability of courses, showing that the time invested in learning will be rewarded.
The effort is directed at all working-age individuals who may benefit from the various skills provided by the campaign.
The following channels will be used in the campaign:
- Media planning and buying
- Social and online advertising
- PR and media
- Partnerships
- Organic social and comms
- Campaign website
What’s in it for me?
Receive the knowledge, assistance, and training you need to acquire the skills you need for the career you desire.
The ability to compare and contrast your alternatives, allowing you to figure out what each one entails and whether it might be a good fit for your unique circumstances.
Get started
Visit the Skills For Life webpage here to view what courses are on offer and get started.
