Skills for Life

Skills for Life


The Skills for Life initiative will put an emphasis on providing adults with opportunities to acquire new skills. The goal of the campaign is to raise awareness and understanding of skill opportunities among adults, whether they are seeking to pursue a different career, wish to discover a more satisfying employment, or are just getting started.

Motivate and inspire: Highlight why individuals may want to advance or change jobs and explain how learning as an adult benefits them in obtaining a better employment.

Reframe and educate: Explain how important it is to enhance skills and show that anybody, at any age, can retrain or go into a new career or sector by studying courses that will immediately impact job prospects, productivity, and ability to progress in the workplace. Raise awareness of opportunities and services by describing a clear route to action for information about offers and the advantages of each.

Support and reassure: Reassure people that assistance and coaching are available, and that learning as an adult can fit into their lives. Highlight the adaptability and achievability of courses, showing that the time invested in learning will be rewarded.

The effort is directed at all working-age individuals who may benefit from the various skills provided by the campaign.

The following channels will be used in the campaign:

  • Media planning and buying
  • Social and online advertising
  • PR and media
  • Partnerships
  • Organic social and comms
  • Campaign website

What’s in it for me?

Receive the knowledge, assistance, and training you need to acquire the skills you need for the career you desire.

The ability to compare and contrast your alternatives, allowing you to figure out what each one entails and whether it might be a good fit for your unique circumstances.

Get started

Visit the Skills For Life webpage here to view what courses are on offer and get started.


Have questions?

Whether you have a question about traineeships, apprenticeships, training, eCommerce, or anything else, our team is ready to answer all your questions.

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    Digital Future First is part funded by the European Social Fund and led by Supplyant Limited, and co-developed in partnership with Database for Business Limited and the Learning and Skills Academy CIC


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